Email Best Practices Skill
Comprehensive guide for building production-ready email systems with AI agents.
A comprehensive skill that teaches your AI agent best practices for building production-ready email systems. This skill covers deliverability, authentication, content guidelines, and compliance.
Installation
npx skills add reloop/email-best-practicesWhat's covered
Deliverability
- SPF, DKIM, and DMARC authentication setup
- Domain warmup strategies for new sending domains
- Reputation management and monitoring
- Bounce handling and suppression lists
- Throttling and rate limiting best practices
Content Guidelines
- Subject line optimization for engagement
- Plain text vs HTML email best practices
- Image-to-text ratio recommendations
- Call-to-action (CTA) best practices
- Mobile-responsive email design
Compliance
- CAN-SPAM Act requirements
- GDPR considerations for email
- Unsubscribe link requirements
- Physical address requirements
- Consent management (opt-in/opt-out)
Transactional vs Marketing
- When to use transactional emails vs marketing emails
- Separate sending domains and IP pools
- Appropriate content for each type
- Legal distinctions and requirements
Error Handling
- Retry strategies for failed sends
- Handling bounces (hard vs soft)
- Managing complaint feedback loops
- Monitoring delivery rates and engagement metrics
Rules
The skill provides your agent with actionable rules such as:
- Always include a plain text version alongside HTML
- Never use a no-reply sender address for marketing emails
- Always verify your sending domain before sending at scale
- Use dedicated subdomains for transactional and marketing email
- Implement exponential backoff for API retries
- Always include an unsubscribe mechanism in marketing emails
Learn More
- Sending Emails — Guide to sending emails with Reloop
- Domains — Domain verification and DNS configuration
- View on GitHub
Was this page helpful?