Reloop vs Mailchimp
Reloop
Mailchimp
| Plan | Reloop | Mailchimp |
|---|---|---|
| Free | $0 3,000 emails / month · 200 / day | $0 250 contacts · 500 sends / mo |
| Entry paid | $10 / mo 25,000 emails / month | $13 / mo Essentials · 500 contacts |
| At 50,000 | $20 / mo 50,000 emails sent | $385 / mo Essentials · 50,000 contacts |
| Overage | $0.80 / 1k After included volume | Contact + send caps Essentials send cap is 10× contacts |
| Self-host | $0 software Unlimited on your infra | Not available Hosted SaaS only |
Reloop prices match published plans. Mailchimp figures are public list prices and can change.
Mailchimp prices by how many contacts you store—not how many emails you actually send. That model works for newsletters with huge lists and infrequent sends. It punishes API-driven products that email active users often but don't need to pay for dormant contacts.
Transactional email (Mandrill) was historically a separate product—and still feels bolted on. Reloop charges by send volume, exposes everything via API, and includes campaigns without a separate SKU.
Audience pricing vs send pricing
Why developer-led products feel Mailchimp bills.
Mailchimp model
10,000 contacts on a free or starter tier—even if only 500 receive monthly mail—can force an upgrade. Engineering-triggered sends often require Mandrill or a third integration.
Reloop model
3,000 emails free, then tiers by monthly sends (50k, 250k, custom). Store contacts for segmentation without audience-based surcharges. See pricing details.
Leaving Mailchimp for a product stack
What marketing + engineering teams do together.
- Marketing: Export templates and audiences; rebuild segments from your CRM or product DB in Reloop.
- Engineering: Replace Mandrill or SMTP plugins with Reloop API sends for auth and billing events.
- Ops: Consolidate DNS to one provider; monitor one webhook stream for campaign and transactional events.
Mailchimp vs Reloop FAQ
Yes. Reloop includes a campaign builder and template editor. Mailchimp's visual editor is more mature for pure marketer workflows—evaluate with your marketing lead.
Reloop is developer-first but not developer-only. Teams that want API control and marketer-friendly campaigns fit best.
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