Why open source.
Closed email tools sell trust. We sell a repo you can open.
1.Trust
You don't trust Stripe because of their homepage. You trust them because every payment can be traced.
Email should work the same way.
Don't trust our dashboard. Verify our code.
2.Closed doesn't mean smarter.
Every provider claims a "proprietary engine." Most run the same open-source parts everyone else does.
The difference isn't magic. It's marketing.
Open beats mysterious.
3.Open source isn't enough
Free software. Not free time.
DNS, queues, retries, monitoring — the repo doesn't do that. You do.
Reloop ships the part open source leaves out: done.
FAQ
Frequently asked questions.
Yes. The code is public on GitHub under Apache 2.0 with Reloop Labs use restrictions — no black-box claims, verify everything in code.
Apache License 2.0 with additional use restrictions: free for personal and internal use, including self-hosting. Reselling or hosted offerings need permission. See the license page for the full text.
Yes. Deploy on your own infrastructure at no Reloop license cost for personal and internal use — you only pay for your own servers and delivery infrastructure.
Most providers run the same open-source parts behind proprietary marketing. Reloop gives you the repo itself, plus the managed part open source leaves out: DNS, queues, retries, and monitoring, done.
Yes. Reloop Cloud at reloop.sh is the fully managed option. Prefer to run it yourself? Self-host the same open-source software on your own infra.