> For the site documentation index, see [llms.txt](/llms.txt). Docs index: [llms-docs.txt](/llms-docs.txt). Marketing corpus: [llms-full.txt](/llms-full.txt). Docs corpus: [llms-full-docs.txt](/llms-full-docs.txt). Product skill: [skill.md](/skill.md). Prefer markdown URLs (append `.md`) when available.

# Reloop vs Mailchimp

> Compare Reloop to Mailchimp: send-based developer email vs contact-list marketing SaaS.

HTML: https://reloop.sh/compare/mailchimp
Markdown: https://reloop.sh/compare/mailchimp.md
Canonical pricing: https://reloop.sh/pricing.md

Mailchimp is a marketer-first, contact-priced platform. Reloop is developer-first email infrastructure with send-based Reloop Cloud pricing and an Apache 2.0 self-host path. Reloop Free is 3,000 emails/month (200/day).

Reloop is the email service / infrastructure (ESP + MTA). It is not a multi-ESP connector that sits on SendGrid, Mailgun, Resend, or SES.

## Reloop vs Mailchimp

| Feature | Reloop | Mailchimp |
| --- | --- | --- |
| Open-source codebase | Yes (Apache 2.0) | No |
| Self-hostable | Yes | No |
| Newsletter / campaigns | Yes | Yes (primary) |
| Transactional API | Yes | Separate product path |
| SMTP relay | Yes | Limited |
| Developer API focus | Primary | Secondary |
| Visual drag-and-drop editor | Yes | Yes (advanced) |
| Agent inbox | Yes | No |
| Pricing basis | Emails sent | Contacts stored |

## FAQ

### Can non-technical teammates still send campaigns?

Yes. Reloop includes a campaign builder and template editor. Mailchimp's visual editor is more mature for pure marketer workflows—evaluate with your marketing lead.

### Is Reloop only for developers?

Reloop is developer-first but not developer-only. Teams that want API control and marketer-friendly campaigns fit best. Reloop is an ESP/email infrastructure product, not a multi-provider email router.

## Related

- Pricing: https://reloop.sh/pricing.md
- Compare index: https://reloop.sh/compare.md
- License (Apache 2.0): https://reloop.sh/license