> For the site documentation index, see [llms.txt](/llms.txt). Docs index: [llms-docs.txt](/llms-docs.txt). Marketing corpus: [llms-full.txt](/llms-full.txt). Docs corpus: [llms-full-docs.txt](/llms-full-docs.txt). Product skill: [skill.md](/skill.md). Prefer markdown URLs (append `.md`) when available.

# Reloop vs Loops

> Compare Reloop to Loops: send-based pricing vs contact-list pricing, plus transactional API and self-host.

HTML: https://reloop.sh/compare/loops
Markdown: https://reloop.sh/compare/loops.md
Canonical pricing: https://reloop.sh/pricing.md

Loops prices by contact list size. Reloop prices by emails sent. Reloop Free is 3,000 emails/month (200/day); Pro is $10/month for 50,000 emails; Growth is $20/month for 100,000 emails. Reloop is the ESP/MTA, not a lifecycle UI on top of another sender.

Reloop is the email service / infrastructure (ESP + MTA). It is not a multi-ESP connector that sits on SendGrid, Mailgun, Resend, or SES.

## Pricing & Economic Model

Loops charges based on your contact list size—penalizing list growth even for inactive subscribers. Reloop charges purely for emails sent (or $0 when self-hosted), ensuring your bill scales with activity, not database size.

| Feature | Reloop | Loops |
| --- | --- | --- |
| Pricing basis | Emails sent (Pay for actual volume used) | Contact list size (Bill increases as list grows) |
| Free monthly tier | 3,000 emails / mo (200 / day cap) | 1,000 contacts |
| Entry paid plan | $10 / mo (50,000 emails included) | $49 / mo (10k contacts) |
| 100,000 volume plan | $20 / mo | $399 / mo (100k contacts) |
| Self-hosted email sends | Unlimited ($0) (Free open-source engine (own infra)) | N/A (Closed SaaS only) |

## Unified Infrastructure & Sending

Loops is designed for product onboarding loops, forcing teams to buy a separate vendor (Resend or Postmark) for transactional emails. Reloop handles transactional API sends, marketing broadcasts, and AI agent inboxes under one unified platform.

| Feature | Reloop | Loops |
| --- | --- | --- |
| Transactional REST API | Yes | Limited (Basic event triggers only) |
| SMTP relay | Yes | No (No raw SMTP interface) |
| Lifecycle & onboarding campaigns | Yes | Yes (Core focus) |
| Broadcast / marketing newsletters | Yes | Yes |
| Agent / AI inbound inbox | Yes | No |
| React Email / HTML templates | Yes | HTML / Visual editor |
| Open-source MTA engine | Yes (KumoMTA) | No (Proprietary) |
| Self-hostable | Yes | No |

## Deliverability & Data Ownership

Reloop owns its delivery engine and allows full data sovereignty, whereas Loops routes through third-party email infrastructure.

| Feature | Reloop | Loops |
| --- | --- | --- |
| Direct MTA control | Yes (KumoMTA) | No (Relies on third-party senders) |
| Domain TLS enforcement | Yes | Yes |
| Webhook signature verification | Yes (HMAC-SHA256) | Yes |
| Single sender reputation pool | Yes (Transactional + Marketing unified) | Split (Requires 2nd vendor for transactional) |
| Data export & sovereignty | Full control (Self-host or export anytime) | CSV export |

## FAQ

### Why should we choose send-based pricing over contact-based pricing?

Contact-based pricing charges you for inactive leads and users who never open your emails. Reloop's send-based pricing charges for emails sent. Free is 3,000 emails/month (200/day); paid overage is $0.50 per 1,000.

### Can Reloop handle both marketing campaigns and transactional APIs?

Yes. Reloop includes transactional API endpoints, SMTP relay, templates, broadcast campaigns, and an agent inbox. Reloop is the email infrastructure, not a connector to another ESP.

### Can we self-host Reloop while migrating from Loops?

Yes. Reloop is Apache 2.0. You can deploy on your own Kubernetes or Docker infrastructure with no Reloop license fee. You still pay for your own servers and IPs.

## Related

- Pricing: https://reloop.sh/pricing.md
- Compare index: https://reloop.sh/compare.md
- License (Apache 2.0): https://reloop.sh/license