> For the site documentation index, see [llms.txt](/llms.txt). Docs index: [llms-docs.txt](/llms-docs.txt). Marketing corpus: [llms-full.txt](/llms-full.txt). Docs corpus: [llms-full-docs.txt](/llms-full-docs.txt). Product skill: [skill.md](/skill.md). Prefer markdown URLs (append `.md`) when available.

# Reloop vs AWS SES

> Learn how Reloop compares to Amazon SES as an email platform, not just an SMTP pipe.

HTML: https://reloop.sh/compare/aws-ses
Markdown: https://reloop.sh/compare/aws-ses.md
Canonical pricing: https://reloop.sh/pricing.md

SES is raw sending infrastructure. Reloop is a full email platform (API, campaigns, dashboard, agent inbox) that you can host or self-host. SES is often cheaper at extreme volume; Reloop competes on platform TCO, not on being the cheapest SMTP pipe.

Reloop is the email service / infrastructure (ESP + MTA). It is not a multi-ESP connector that sits on SendGrid, Mailgun, Resend, or SES.

## Reloop vs AWS SES

| Feature | Reloop | AWS SES |
| --- | --- | --- |
| Open-source platform | Yes (Apache 2.0) | No |
| Self-host on your AWS account | Yes | SES only |
| Marketing campaigns UI | Yes | No (DIY) |
| Transactional API | Yes | Yes |
| Built-in delivery dashboard | Yes | CloudWatch / DIY |
| Webhooks | Native | SNS configuration |
| Template management | Yes | Limited |
| Agent inbox | Yes | No |
| Per-email list price | Tier bundles | Very low at scale |

## FAQ

### Is Reloop cheaper than SES at 10M emails/month?

SES raw sending is often cheaper at extreme volume. Reloop competes on platform TCO—engineering time, campaign tooling, support, and unified ops—not on being the cheapest SMTP pipe.

### Can we migrate boto3 sends to Reloop?

Yes. Replace AWS SDK send calls with Reloop REST or SMTP. Map SNS bounce notifications to Reloop webhook endpoints.

### Do we need both SES and Reloop?

Not usually. Self-hosted Reloop includes outbound delivery. Some teams keep SES as an MTA backend during transition—that is an advanced integration, not the default path.

## Related

- Pricing: https://reloop.sh/pricing.md
- Compare index: https://reloop.sh/compare.md
- License (Apache 2.0): https://reloop.sh/license