--- title: "Best Sweego Alternatives in 2026: EU Email APIs Compared" description: "The best Sweego alternatives of 2026 compared: Reloop, Lettermint, MailPace, Brevo and Mailjet, plus Postmark and Resend, on EU hosting, SMS, pricing at 50k and 100k emails, campaigns, inbound mail and self-hosting." canonical: "https://reloop.sh/blog/best-sweego-alternatives" last-updated: "2026-10-25" --- # Best Sweego Alternatives in 2026: EU Email APIs Compared > For the site documentation index, see [llms.txt](/llms.txt). Docs index: [llms-docs.txt](/llms-docs.txt). Marketing corpus: [llms-full.txt](/llms-full.txt). Docs corpus: [llms-full-docs.txt](/llms-full-docs.txt). Product skill: [skill.md](/skill.md). Prefer markdown URLs (append `.md`) when available. > The best Sweego alternatives of 2026 compared: Reloop, Lettermint, MailPace, Brevo and Mailjet, plus Postmark and Resend, on EU hosting, SMS, pricing at 50k and 100k emails, campaigns, inbound mail and self-hosting. Source: https://reloop.sh/blog/best-sweego-alternatives Published: 2026-10-25 **The short version:** **Reloop** is the strongest Sweego alternative for email: it's hosted on Hetzner with EU data centers, costs $20 for 100,000 emails with a dedicated IP instead of from €79, and adds campaigns, automations and real inboxes, with the option to self-host. If you need **SMS** as well, **Brevo** is the EU alternative that keeps email and SMS in one account. **Lettermint** suits an EU company with ISO 27001, and **MailPace** suits teams that want no tracking. Sweego is a solid French provider: French company, French data centers, email and SMS in one API. People look elsewhere for honest reasons: - **Price at 100,000 emails and up.** Startup starts at €79 for 100k to 200k. - **No lists, campaigns or automations.** It has a bulk send API, so marketing needs a second tool. - **Inbound is a webhook per message** on paid plans, not a mailbox. - **Hosted only.** You can't run it yourself. We build Reloop, so weigh our entry accordingly. Every competitor fact below comes from our head-to-head posts, each of which links the provider's own pricing and docs. --- ## Top picks at a glance | Category | Pick | Why | |---|---|---| | **Best overall for email** | Reloop | EU-hosted on Hetzner, $20 for 100k with a dedicated IP, campaigns and inboxes | | **Best for email plus SMS** | Brevo | Email, SMS, WhatsApp and CRM from Paris | | **Best EU company with ISO 27001** | Lettermint | Dutch B.V., EU hosting, certified | | **Best privacy-first** | MailPace | Never tracks opens or clicks | | **Best established EU ESP** | Mailjet | EU data centers, transactional and marketing | | **Best non-EU developer experience** | Resend | Polished API and docs (US company) | --- ## The comparison table | | Sweego | Reloop | Brevo | Lettermint | MailPace | Mailjet | |---|---|---|---|---|---|---| | **Company** | France (Mindbaz SAS) | Reloop Labs | France | Netherlands | UK | France, owned by Sinch | | **Hosting** | France (OVHcloud, Scaleway) | Hetzner, EU data centers; or self-host | EU (OVH, Google Cloud) | EU (UpCloud NL) | EU (France, per its DPA) | EU (Google Cloud) | | **Free tier** | 100 / day | 6,000 / mo (200 / day) | 300 / day | 300 / mo | Up to 100 / mo, on request | 6,000 / mo (200 / day) | | **~50k / mo** | From €10 (20k–50k) | **$10** | Slider | €40 | $50 | $40 / $59 | | **~100k / mo** | From €79 | **$20** | Slider | €85 (125k tier) | $100 | $112 (Premium) | | **SMS** | Yes | No | Yes | No | No | Not covered here | | **Campaigns / automations** | No / No | Yes / Yes | Yes / Yes | Broadcasts only | No / No | Yes / Premium | | **Inbound** | Webhook, paid plans | Mailboxes, API, MCP, IMAP | Webhook | Webhook | JSON webhook | Parse API | | **Self-host** | No | Yes (Apache 2.0) | No | No | No | No | Prices change, so check each provider's pricing page before you commit. --- ## 1. Reloop: best overall Sweego alternative for email [Reloop](/) is open-source email infrastructure: a transactional API and SMTP relay, inbound mailboxes, contacts, campaigns, event-triggered automations and signed webhooks. **Reloop Cloud runs on Hetzner, a German hosting company, with EU data centers**, and comes with a [DPA](/dpa) based on the EU Standard Contractual Clauses. The same Apache 2.0 code [self-hosts](/self-host) on your own server, including one in France. **Pricing:** free for 6,000 emails a month (200 a day). Pro is $10 for 50,000, Growth is $20 for 100,000 with a dedicated IP, and overage is $0.50 per 1,000. Or skip the plan and buy prepaid credits at $0.50 per 1,000, valid for 6 months. **Strengths** - **$20 with a dedicated IP at 100k**, against Sweego's Startup from €79. - **Campaigns and automations** in the same product as your transactional mail, with one suppression list. - **Inbound mail as real mailboxes** with threads, readable over the API, [MCP](/docs/integrations/ai-tools/mcp-server) or IMAP. Hosted plans include 3, 5 or 10 inboxes on Free, Pro and Growth. - **Open source and self-hostable.** **Weaknesses** - **No SMS.** If you send SMS through Sweego today, keep a separate SMS provider or pick Brevo. - Hosted on Hetzner's EU data centers, not specifically in France. If you need French hosting, self-host Reloop on a French server or stay on Sweego. - No Symfony-specific components like Sweego's Mailer and Notifier packages. **Best for:** EU teams that want more of the email stack at a lower price. Full comparison: [Reloop vs Sweego](/blog/reloop-vs-sweego). --- ## 2. Brevo: best for email plus SMS [Brevo](https://www.brevo.com/) (formerly Sendinblue) runs from Paris, with servers in the EU on OVH and Google Cloud. **Pricing:** free for 300 emails a day. Starter begins at $9 for 5,000 emails and Standard, with automations, at $18. Larger volumes are priced on a slider at [brevo.com/pricing](https://www.brevo.com/pricing/). **Strengths:** email, SMS, WhatsApp, CRM and live chat in one product, campaigns and automations, a visual editor marketers can use. **Weaknesses:** marketing-first, pricier at higher volumes than developer APIs, inbound is a webhook, and part of its hosting runs on Google Cloud. **Best for:** French and EU teams that want email and SMS together, plus marketing. Full comparison: [Reloop vs Brevo](/blog/reloop-vs-brevo). --- ## 3. Lettermint: best EU company with ISO 27001 [Lettermint](https://lettermint.co/) is Lettermint B.V., a Dutch company on EU infrastructure, certified to ISO/IEC 27001:2022. **Pricing:** free for 300 emails a month; €40 for 50,000 on Starter; 100,000 falls in the €85 tier for 125,000. See [lettermint.co/pricing](https://lettermint.co/pricing). **Strengths:** EU company and EU hosting, ISO 27001, transactional, broadcast and inbound routes on one plan. **Weaknesses:** no SMS, no contacts or automations in its docs, inbound by webhook, hosted only. **Best for:** EU companies that need a certified provider. Full comparison: [Reloop vs Lettermint](/blog/reloop-vs-lettermint). --- ## 4. MailPace: best privacy-first alternative [MailPace](https://mailpace.com/) is a UK company whose service is EU-hosted (its DPA names France), and it never tracks opens or clicks. **Pricing:** from $10 for 10,000 emails; $50 at 50,000 and $100 at 100,000. See [mailpace.com/pricing](https://mailpace.com/pricing). **Strengths:** no tracking pixels, idempotent sends, inbound as JSON webhooks. **Weaknesses:** transactional only, shared IPs only, no SMS. **Best for:** privacy-focused products sending only transactional mail. Full comparison: [Reloop vs MailPace](/blog/reloop-vs-mailpace). --- ## 5. Mailjet: best established EU ESP [Mailjet](https://www.mailjet.com/), founded in France and now owned by Sinch, stores data in Google Cloud data centers in Frankfurt and Saint-Ghislain. **Pricing:** free for 6,000 emails a month (200 a day). $40 on Essential or $59 on Premium at 50,000; $112 on Premium at 100,000. See [mailjet.com/pricing](https://www.mailjet.com/pricing/). **Strengths:** transactional and marketing in one account, a strong visual editor, a generous free tier. **Weaknesses:** automations need Premium, dedicated IPs on request at higher volumes. **Best for:** teams that want a mature EU ESP with marketing. Full comparison: [Reloop vs Mailjet](/blog/reloop-vs-mailjet). --- ## Non-EU options worth knowing - **[Resend](/blog/reloop-vs-resend):** a US company with an excellent developer experience. Free for 3,000 a month; $20 for 50k and $35 for 100k. - **[Postmark](/blog/reloop-vs-postmark):** a US company known for transactional deliverability. $15 for 10,000 on Basic, then $1.80 per 1,000. For EU personal data, both need a DPA and a transfer mechanism such as SCCs. See our [EU email API guide](/blog/eu-email-api-providers-2026). --- ## How to choose - **"We want EU hosting and the lowest email price at 100k+."** Reloop. - **"We need SMS in the same account."** Brevo, or stay on Sweego. - **"Data must stay in France on a hosted service."** Stay on Sweego, or self-host Reloop on a French server. - **"We need campaigns and automations."** Reloop, Brevo or Mailjet. - **"We need inbound mail as real inboxes, for support or AI agents."** Reloop. - **"Our review requires ISO 27001."** Lettermint. --- ## Switching from Sweego 1. **Sign the new provider's DPA.** 2. **Verify your sending domain** with the new DKIM record and merge the new include into your existing SPF record. See our [SPF, DKIM and DMARC guide](/blog/spf-dkim-dmarc-setup-guide). 3. **Plan for SMS.** If you move email to Reloop, keep Sweego or another provider for SMS. 4. **Move suppressions, client code and webhooks.** Reloop templates use `{{{variable}}}`, and webhooks are signed in the `Reloop-Signature` header. 5. **Ramp traffic** over one to two weeks, then remove Sweego's DNS records. --- ## FAQ For email at volume, Reloop: $10 for 50,000 and $20 for 100,000 with a dedicated IP. Sweego's Startup plan starts at €79 for 100,000 to 200,000. Brevo sends email, SMS and WhatsApp from one account. Reloop, Lettermint and MailPace are email only. Yes. Reloop Cloud runs on Hetzner with EU data centers, and Lettermint, MailPace, Brevo and Mailjet all host in the EU. For French hosting specifically, Sweego is the hosted option, or self-host Reloop in France. Reloop is open source under Apache 2.0. Use it hosted or run it on your own server. Reloop, Brevo and Mailjet. Reloop also runs event-triggered automations on every plan.