--- title: "Best Lettermint Alternatives in 2026: EU-Friendly Email APIs Compared" description: "The best Lettermint alternatives of 2026 compared: Reloop, Sweego, MailPace, Brevo and Mailjet, plus Postmark and Resend, on EU hosting, pricing at 50k and 100k emails, inbound mail, campaigns and self-hosting." canonical: "https://reloop.sh/blog/best-lettermint-alternatives" last-updated: "2026-10-25" --- # Best Lettermint Alternatives in 2026: EU-Friendly Email APIs Compared > For the site documentation index, see [llms.txt](/llms.txt). Docs index: [llms-docs.txt](/llms-docs.txt). Marketing corpus: [llms-full.txt](/llms-full.txt). Docs corpus: [llms-full-docs.txt](/llms-full-docs.txt). Product skill: [skill.md](/skill.md). Prefer markdown URLs (append `.md`) when available. > The best Lettermint alternatives of 2026 compared: Reloop, Sweego, MailPace, Brevo and Mailjet, plus Postmark and Resend, on EU hosting, pricing at 50k and 100k emails, inbound mail, campaigns and self-hosting. Source: https://reloop.sh/blog/best-lettermint-alternatives Published: 2026-10-25 **The short version:** **Reloop** is the strongest Lettermint alternative for most teams: it's hosted on Hetzner with EU data centers, costs $10 for 50,000 emails instead of €40, and adds real inboxes, campaigns and automations, with the option to self-host. **Sweego** is the pick if you need a French company and SMS. **MailPace** fits if you want no tracking at all. **Brevo** and **Mailjet** are the established EU marketing suites. Lettermint is a good product. It's a Dutch company on EU infrastructure, ISO 27001 certified, with a clean API. People look elsewhere for a few honest reasons: - **Price at volume.** 50,000 emails is €40 on Starter and 100,000 lands in the €85 tier. - **Inbound is a webhook, not a mailbox.** If you want stored threads you can reply from, or agents that read mail, you build that yourself. - **No contacts or automations** in its docs, only a broadcast sending route. - **Hosted only.** You can't run it on your own servers. We build Reloop, so weigh our entry accordingly. Every competitor fact below comes from our head-to-head posts, each of which links the provider's own pricing and docs. --- ## Top picks at a glance | Category | Pick | Why | |---|---|---| | **Best overall** | Reloop | EU-hosted on Hetzner, $10 for 50k, inboxes and automations, open source | | **Best French option with SMS** | Sweego | French company on French data centers, email and SMS | | **Best privacy-first** | MailPace | Never tracks opens or clicks, EU-hosted | | **Best EU marketing suite** | Brevo | Email, SMS, WhatsApp and CRM from Paris | | **Best established EU ESP** | Mailjet | EU data centers, mature visual editor | | **Best non-EU for deliverability** | Postmark | Long transactional track record (US company) | | **Best non-EU developer experience** | Resend | Polished API and docs (US company) | --- ## The comparison table | | Lettermint | Reloop | Sweego | MailPace | Brevo | Mailjet | |---|---|---|---|---|---|---| | **Company** | Netherlands | Reloop Labs | France | UK | France | France, owned by Sinch | | **Hosting** | EU (UpCloud NL, OVHcloud DE backups) | Hetzner, EU data centers; or self-host | France (OVHcloud, Scaleway) | EU (France, per its DPA) | EU (OVH, Google Cloud) | EU (Google Cloud) | | **Free tier** | 300 / mo | 6,000 / mo (200 / day) | 100 / day | Up to 100 / mo, on request | 300 / day | 6,000 / mo (200 / day) | | **~50k / mo** | €40 | **$10** | From €10 (20k–50k) | $50 | Slider | $40 / $59 | | **~100k / mo** | €85 (125k tier) | **$20** | From €79 | $100 | Slider | $112 (Premium) | | **Inbound** | Webhook | Mailboxes, API, MCP, IMAP | Webhook, paid plans | JSON webhook | Webhook | Parse API | | **Campaigns / automations** | Broadcasts only | Yes / Yes | No / No | No / No | Yes / Yes | Yes / Premium | | **Dedicated IP** | €50 / mo, Pro at 300k+ | Included on Growth ($20) | Startup and up | No | Higher tiers | Premium, on request | | **Self-host** | No | Yes (Apache 2.0) | No | No | No | No | Lettermint and Sweego price in euros; the others in dollars. Prices change, so check each provider's pricing page before you commit. --- ## 1. Reloop: best overall Lettermint alternative [Reloop](/) is open-source email infrastructure: a transactional API and SMTP relay, inbound mailboxes, contacts, campaigns, event-triggered automations and signed webhooks. **Reloop Cloud runs on Hetzner, a German hosting company, with EU data centers**, and comes with a [DPA](/dpa) based on the EU Standard Contractual Clauses. If you'd rather hold the servers yourself, the same Apache 2.0 code [self-hosts](/self-host) on any EU machine. **Pricing:** free for 6,000 emails a month (200 a day). Pro is $10 for 50,000, Growth is $20 for 100,000 with a dedicated IP, and overage is $0.50 per 1,000. Or prepay credits at $0.50 per 1,000, valid for 6 months. **Strengths** - **About a quarter of Lettermint's price** at 50k ($10 vs €40) and 100k ($20 vs €85). - **Inbound mail as real mailboxes** with threads, readable over the API, the [MCP server](/docs/integrations/ai-tools/mcp-server) or IMAP, so an AI agent or a human can reply in-thread. Hosted plans include 3, 5 or 10 inboxes on Free, Pro and Growth. - **Contacts, campaigns and automations** on every plan, with one suppression list across transactional and marketing mail. - **Open source and self-hostable.** **Weaknesses** - **No published ISO 27001 certificate.** If your vendor review requires one, Lettermint has it. - Lettermint offers enterprise controls like SSO with SCIM from its Starter plan. - Open and click tracking is on for new domains; switch it off per domain if you don't want it. **Best for:** EU teams that want EU hosting at a lower price, plus inboxes and automations. Full comparison: [Reloop vs Lettermint](/blog/reloop-vs-lettermint). --- ## 2. Sweego: best French option with SMS [Sweego](https://www.sweego.io/) is a French email and SMS API from Mindbaz SAS in Lille, running on OVHcloud and Scaleway data centers in France. **Pricing:** free for 100 emails a day. Individual starts at €10 for 20,000 to 50,000 emails, Startup at €79 for 100,000 to 200,000 with a dedicated IP available, and Scaleup includes one. See [sweego.io/pricing](https://www.sweego.io/pricing). **Strengths:** French company and French hosting, SMS in the same account, log retention that grows to 90 days on higher plans. **Weaknesses:** no lists, campaigns or automations; inbound is a webhook on paid plans; hosted only. **Best for:** French and EU teams that need transactional email and SMS from one provider. Full comparison: [Reloop vs Sweego](/blog/reloop-vs-sweego). --- ## 3. MailPace: best privacy-first alternative [MailPace](https://mailpace.com/) is a UK company whose service is EU-hosted (its DPA names France). Its defining rule: **it never tracks opens or clicks.** **Pricing:** from $10 for 10,000 emails, $50 at 50,000 and $100 at 100,000. A free plan of up to 100 emails a month is available on request. See [mailpace.com/pricing](https://mailpace.com/pricing). **Strengths:** no tracking pixels at all, idempotent sends, inbound mail as JSON webhooks, a small focused product. **Weaknesses:** transactional only (marketing is prohibited), shared IPs only, and no open or click data if your product team wants it. **Best for:** privacy-focused products sending only transactional mail. Full comparison: [Reloop vs MailPace](/blog/reloop-vs-mailpace). --- ## 4. Brevo: best EU marketing suite [Brevo](https://www.brevo.com/) (formerly Sendinblue) runs from Paris, with servers in the EU on OVH and Google Cloud. **Pricing:** free for 300 emails a day. Starter begins at $9 for 5,000 emails and Standard, which adds automations, at $18. Larger volumes are priced on a slider at [brevo.com/pricing](https://www.brevo.com/pricing/). **Strengths:** email, SMS, WhatsApp, CRM and live chat in one product, with a drag-and-drop editor for marketers. **Weaknesses:** gets expensive at higher volumes compared with developer-focused APIs, inbound is a webhook, and part of its hosting is on Google Cloud. **Best for:** marketing-led EU teams. Full comparison: [Reloop vs Brevo](/blog/reloop-vs-brevo). --- ## 5. Mailjet: best established EU ESP [Mailjet](https://www.mailjet.com/) started in France and is now owned by Sinch. It stores customer data in Google Cloud data centers in Frankfurt and Saint-Ghislain. **Pricing:** free for 6,000 emails a month (200 a day). At 50,000 it's $40 on Essential or $59 on Premium; 100,000 on Premium is $112. See [mailjet.com/pricing](https://www.mailjet.com/pricing/). **Strengths:** long GDPR track record, a strong visual editor, transactional and marketing in one account. **Weaknesses:** automations need Premium, dedicated IPs are on request at higher volumes, and the hosting runs on Google Cloud. **Best for:** teams that want a mature EU-hosted ESP. Full comparison: [Reloop vs Mailjet](/blog/reloop-vs-mailjet). --- ## Non-EU options worth knowing If EU hosting isn't a hard requirement, two US providers often come up: - **[Postmark](/blog/reloop-vs-postmark):** a US company with a strong transactional deliverability reputation and separate message streams. $15 for 10,000 on Basic, then $1.80 per 1,000, so about $87 at 50k. - **[Resend](/blog/reloop-vs-resend):** a US company with an excellent developer experience. Free for 3,000 a month; $20 for 50k and $35 for 100k. It sends through Amazon SES. Both need a DPA and a transfer mechanism (such as SCCs) for EU personal data. Our [EU email API guide](/blog/eu-email-api-providers-2026) explains what that involves. --- ## How to choose - **"We want EU hosting at the lowest price."** Reloop. - **"We need an EU-registered company and ISO 27001."** Stay on Lettermint, or look at Sweego for a French company. - **"We need SMS too."** Sweego or Brevo. - **"We can't use tracking pixels."** MailPace, or Reloop with tracking switched off per domain. - **"We need inbound mail as real inboxes, for support or AI agents."** Reloop. - **"Marketers will run the campaigns."** Brevo or Mailjet. - **"We want to run it on our own servers."** Reloop, self-hosted. --- ## Switching from Lettermint 1. **Sign the new provider's DPA** and update your records of processing. 2. **Verify your sending domain.** Add the new DKIM record and merge the provider's include into your existing SPF record; never publish a second SPF record. Our [SPF, DKIM and DMARC guide](/blog/spf-dkim-dmarc-setup-guide) covers it. 3. **Export your suppressions** from Lettermint and import them, so you don't email people who bounced or complained. 4. **Swap the client and webhooks.** On Reloop, the API key goes in `x-api-key`, templates use `{{{variable}}}`, and webhooks are signed in the `Reloop-Signature` header. 5. **Ramp traffic** over one to two weeks while watching bounce and complaint rates, then remove Lettermint's DNS records. --- ## FAQ For hosted plans, Reloop: $10 for 50,000 emails and $20 for 100,000 with a dedicated IP, against €40 and €85 on Lettermint Starter. Self-hosted Reloop has no per-email fee, only the server cost. Yes. Reloop Cloud runs on Hetzner with EU data centers, Sweego hosts in France, MailPace is EU-hosted, and Brevo and Mailjet store data in the EU. Reloop is open source under Apache 2.0. You can use it hosted or run the same code on your own server. Reloop stores inbound mail in mailboxes with threads, readable over the API, MCP or IMAP, and lets you reply in-thread. The others post each message to a webhook. Sweego and Brevo both send SMS alongside email. Reloop is email only.